Vocabulary for Describing Digital Marketing and e-commerce

Quiz Instructions:
This quiz is designed to test your knowledge of vocabulary related to Digital Marketing and e-commerce. It is aimed at advanced-level students. Please read each question carefully and select the most appropriate answer. Good luck!

Quiz:

1. What is search engine optimization (SEO)?
   a. The process of increasing the visibility of a website in search engine results
   b. A type of online advertising campaign
   c. A type of web analytics
   d. A web hosting service
2. What is an e-commerce platform?
   a. A type of online advertising campaign
   b. A type of web analytics
   c. A web hosting service
   d. A software solution that enables businesses to manage their online store
3. What is keyword research?
   a. The process of researching and selecting keywords to target in a digital marketing campaign
   b. A type of online advertising campaign
   c. A type of web analytics
   d. A web hosting service
4. What is a landing page?
   a. A web page used to capture leads and promote sales
   b. A type of online advertising campaign
   c. A type of web analytics
   d. A web hosting service
5. What is an email campaign?
   a. A type of online advertising campaign
   b. A type of web analytics
   c. A web hosting service
   d. A marketing strategy involving sending emails to potential customers

We hope that after completing this quiz you have a better understanding of key vocabulary related to Digital Marketing and e-commerce. Good luck!