Vocabulary for Describing Digital Marketing and e-commerce

Objective:
By the end of the lesson, the advanced-level student will have learned and be able to use vocabulary for describing digital marketing and e-commerce.

Introduction (5 minutes):

• Introduce the topic of digital marketing and e-commerce.
• Explain the importance of developing a strong vocabulary for this topic.
• Outline the structure of the lesson.

Vocabulary Presentation (10 minutes):

• Present the vocabulary related to digital marketing and e-commerce, focusing on the words and phrases that are most commonly used.
• Provide examples of how each word can be used.
• Give students time to ask questions and discuss their understanding.

Practice (10 minutes):

• Provide students with a range of activities to practice the vocabulary they have learned.
• Activities should be interactive and engaging and focus on both the accuracy and fluency of the vocabulary.

Conclusion (5 minutes):

• Review the vocabulary that has been learned.
• Ask students to share their understanding of the terms.
• Give students a chance to ask any further questions.

Summary:

• Introduced the topic of digital marketing and e-commerce.
• Presented related vocabulary.
• Provided practice activities to reinforce understanding.
• Reviewed the vocabulary and answered any questions.